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Cooperation with the best.

Occasionally, it is indeed possible to get an indication of quality of one based upon the quality of those with whom they are associated. If this is true, then the perceived value of Cigarette as demonstrated through its strategic partnerships is, well, accurate.

Cooperation with the best. We do it because it complements our own distinguished standards of crafting the very best product in the industry. It supplements the final product we deliver to our customers, and ensures that the bar does not drop in any aspect of your boat. Whether expressed via a lifestyle partnership, product inclusions within our boats, or maintaining a position to be the preferred destination for the debut of products that define the bar in power delivery, we embrace those who embrace similar philosophical points as we do. We all embrace the desire to be the absolute best.

Cooperation with the best.

Occasionally, it is indeed possible to get an indication of quality of one based upon the quality of those with whom they are associated. If this is true, then the perceived value of Cigarette as demonstrated through its strategic partnerships is, well, accurate.

Mercedes-AMG

With the unveiling of Cigarette Racing Teams latest creation, the 50' Cigarette "Inspired by AMG Black Series" boat, Cigarette Racing plays off of the phenomenal success that it has had with International Marketing Partner Mercedes-AMG.


When Legends Collaborate - Cigarette and Mercedes-AMG


Cigarette Racing Team and Mercedes-AMG, from the Autobahn to the Oceans of the Globe, each of these Legendary brands define their industries and evoke emotional responses with their enthusiasts that are synonymous with hand crafted - high performance - luxury.


In 1969, the Cigarette Racing Team introduced the world to a new era of high performance boating and in turn coined the phrase "Cigarette Boat." With its image built around performance, Presidents and Celebrities from around the world helped the Cigarette Racing Team define the industry of high performance boating.


In 1967 AMG succeeded in taking a Mercedes and making it not better but different by ushering in a new era of high performance Mercedes-Benz vehicles. As a tuner of Mercedes vehicles until fully purchased by Mercedes-Benz in 1999, AMG now leads the full development of high performance vehicles under the Mercedes-AMG brand. With names like "The Hammer" and "Black Series," Mercedes-AMG defines the high performance automotive segment.


Cigarette Racing Team CEO, Skip Braver, has been a fan and owner of AMG vehicles for more than 20 years so the formation of a lifestyle marketing partnership in 2007 was a natural fit. "We noticed quite early that many Cigarette owners were also AMG customers and that they shared the same passions for performance and luxury," said Skip Braver. The partnership between Cigarette Racing Team and Mercedes-AMG was formalized when Cigarette was added to the AMG Private Lounge, an exclusive AMG owner's enthusiast community, joining and exclusive, short list of AMG partners which include IWC (International Watch Company,) Santoni (Luxury Shoes) and Bang & Olufsen (Luxury Audio.)


The partnership between Cigarette and AMG developed into a number of unique events where enthusiasts from each brand had a chance to experience the attributes that make each brand unique in their own environment. For the Cigarette brand, this meant rides over 120 mph in the open ocean and for the AMG brand, this meant rides at over 160 mph on the main straights of some of the top race tracks in the US.


The success of these joint events had both brands looking for a way to do more together. "Our AMG Private Lounge members rave about the Cigarette Racing events, it has been really easy to see the overlap between our customer bases. A Cigarette is basically an AMG on the water" said Mario Spitzner, Global Director Branding Marketing and Sales for Mercedes-AMG.


On the heels of a successful developing partnership, Cigarette Racing Team looked for a unique way to expand the relationship with AMG. The solution was found early in 2008 after a briefing on a new iconic model that AMG would be releasing in 2010.


The vehicle would be the first vehicle fully developed by Mercedes-AMG and would serve as the pinnacle of design and technology for the AMG brand. The design would take cues from the legendary Mercedes-Benz 300SL including the vertically opening Gullwing doors. The technology platform would leverage all of Mercedes-AMG's racing heritage and serve as a venue to show off the latest innovations in super car development. The all new model would be called the SLS AMG.


Inspired by the development and revolutionary use of technology of the SLS AMG, the Cigarette Racing Team set out to create an all new boat that would set a new bar for high performance boating. While this new boat would find its inspiration in the SLS AMG, its main purpose would be to serve as a design and technology showcase for Cigarette.


The concept of "theme boats" is not new to the boating industry. For this reason, this is not the path that Cigarette Racing Team chose for this project. "We wanted to build a boat that was INSPIRED by the DNA that makes an AMG what it is. We did not set out to create a boat that simply looked like an AMG. It was important for us that the boat maintained its Cigarette heritage yet used the AMG inspirations to push us forward. For us, this meant working closely with the team at Mercedes-AMG but not forgetting what makes a Cigarette" said Skip Braver.


The Cigarette Racing Team collaborated with AMG on the design and technology of the boat. With multiple AMG employees visiting the Cigarette Racing Team facility, the unmistakable influence of AMG can be seen in every angle of the boat but the crisp lines that make a Cigarette the top big water performer remain intact.


"AMG doesn't just allow anyone to put their logo on a product. Working with the AMG team, we were able to transfer many AMG design and technology philosophies into this boat concept" said Skip Braver regarding how the AMG influence was applied to this special Cigarette boat. The development of the Inspired by AMG Cigarette took over 18 months to complete from the initial concept to the final build. With more than 100 innovations on display in the design, development and rigging, the result is a Cigarette that will once again define the industry of high performance boating. Proudly wearing both the Mercedes-AMG and Cigarette Racing Team logos, this collaboration of legends saw the 46' "Inspired by AMG" Cigarette Boat unveiled along its inspiration, the SLS AMG, at the 2010 Miami International Boat Show on February 11, 2010.


Since 2010 Cigarette and Mercedes have traveled the world together from the Florida Keys to the Cannes Film Festival all the while showcasing the Performance and luxury that enthusiast have come to expect from both brands. With a mutual respect Cigarette and AMG have now collaborated on a second boat, the 50' Marauder AMG Black Series Edition where and extreme pension for performance was on display at the 2012 Miami International Boat show with a corresponding 2012 C63 AMG Coupe Black Series.


With nothing but blue skies in the future for this partnership, expect to see new international marketing collaborations in the future.

Mercedes-AMG

Cigarette Racing Team and Mercedes-AMG, from the Autobahn to the Oceans of the Globe, each of these Legendary brands define their industries and evoke emotional responses with their enthusiasts that are synonymous with hand crafted - high performance - luxury.

Powerplants – Exclusively from Mercury and Mercury Racing

Performance is the combination of a well-constructed hull and the ideal power and propulsion package. Mercury and Mercury Racing have proven their mettle over years of sales and service—under the most grueling conditions—in racing, competitive fishing and recreational boating—for both outboard and inboard engines. They know that a good day of boating makes a satisfied customer and work to ensure that pinnacle of service.

Since 2002, Cigarette Racing Team and Mercury Racing have enjoyed a strategic alliance and dedication to the expert testing, installation and service of Mercury Racing’s engines. Cigarette uses Mercury products exclusively and because of the level of trust, confidentiality and joint engineering dedication to excellence; Cigarette has extensively tested all of Mercury engines and “validated” or tested in advance, each of the new Mercury Racing propulsion products as they came to market: 1350QC4V, 1100QC4V, 1075SCi, 850SCi, 700SCi, 665 and 662SCi (CE European certification) and 350 Verado.

As Cigarette expanded into performance center consoles, Mercury 300 and Mercury Racing 350 Verados are the ideal match.

Cigarette worked closely with Mercury Racing for the first “official” installation of five 350 Verados on its new 42 Huntress and has added that application to the power options for all future 42 Huntress models.

Powerplants – The cutting edge. Exclusively from Mercury and Mercury Racing

Performance is the combination of a well-constructed hull and the ideal power and propulsion package. Mercury and Mercury Racing have proven their mettle over years of sales and service—under the most grueling conditions—in racing, competitive fishing and recreational boating—for both outboard and inboard engines. They know that a good day of boating makes a satisfied customer and work to ensure that pinnacle of service.

Garmin International

Navigation and all its interface with engine diagnostics and operation has become an increasingly important and technological part of performance boating. Partnering with the top supplier, Garmin International, Cigarette’s instrumentation has gone beyond the analogue gauge norm to the aviation-inspired "glass cockpit", now the platinum standard for boating. Cigarette’s partnership with Garmin, the international leader in navigation technology, aided an even more practical application of its devices to the marine environment and advances debuted in Cigarette boats.

Garmin International

Navigation and all its interface with engine diagnostics and operation has become an increasingly important and technological part of performance boating. Partnering with the top supplier, Garmin International, Cigarette’s instrumentation has gone beyond the analogue gauge norm to the aviation-inspired "glass cockpit", now the platinum standard for boating.

JL Audio

For the finest marine sound systems, Cigarette relies on the leader in the industry, JL Audio Marine. To meet Cigarette’s pressing demand for the perfect, audiophile quality, systems that can withstand the rigors of the sea, wind and open cockpits -- JL Audio Marine engineers designed and built a sound system so clean and so clear that it was named “Cigarette PURE.” The technology incorporates a flat frequency response, time-aligned driver arrangements and synergistic subwoofer arrays; the combination increases output and efficiency without degrading quality. Each sound system is tested in each model to ensure it is appropriate to the boat size and seating configuration. The result of this technological effort, with each component specifically placed and amplified for optimal sound, is immediately apparent when owners can entertain their guests with a complete range of musical styles, all sounding precise and authentic.

Unlike many high-output sound systems, through JL Audio, music can be heard as it was composed, without booming, screeching or distortion—that is what makes it “Cigarette PURE.”

JL Audio

For the finest marine sound systems, Cigarette relies on the leader in the industry, JL Audio Marine. To meet Cigarette's pressing demand for the perfect, audiophile quality, systems that can withstand the rigors of the sea, wind and open cockpits -- JL Audio Marine engineers designed and built a sound system so clean and so clear that it was named
"Cigarette PURE".

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